Corporate Blogging

Do you know what corporate blogging is?

A corporate weblog is published and used by an organization to reach its organizational goals. There are many types of corporate blogging, which are Internal Blogs, External Blogs and CEO Blogs. An internal blog, generally accessed through the corporation's Intranet, is a weblog that any employee can view. An external blog is a publicly available weblog where company employees, teams, or spokespersons share their views. It is often used to announce new products and services (or the end of old products), to explain and clarify policies, or to react on public criticism on certain issues.

Example of the corporate blog implementation and its effect

Visit Tampa Bay is an example of corporate blog. It has been blogging for seo (search engine optimization) for a few months and each month they have had the opportunity to gain new clients through this program. They are doing this by winning organic searches on Google, Yahoo, and MSN. In fact, every one of their keywords is ranking in at least one of these search engines.

To view their blog, click the link below.
http://blog.visittampabay.com/blog/visittampabay

Advantages of corporate blogging

• Leaders can communicate directly with their customers, suppliers and investors and employees.
  
• Blogs can help organization develop stronger relationships and brand loyalty with its customers, as they interact with the 'human face' of the organization through blogs.


• Sharing their ideas freely in an honest voice brings the blogging companies new connections and generates trust which will lead to business opportunities galore.
  
• If your blog has a positive effect on your company’s reputation then it is very beneficial to your career.

Disadvantages of corporate blogging

• Blogs make many organizations look like disorganizations, with multiple tones and opinions. Contrary to what some might think, the average customer prefers it if the organization they are about to purchase from is at least somewhat cohere
  
• blogs are easy to start and hard to maintain. Writing coherently is one of the most difficult and time-consuming tasks for a human being to undertake. So, far from blogs being a cheap strategy, they are a very expensive one, in that they eat up time.


• It can be tricky to drag public comment out of a company without first routing through the sanitizing filter of a press office.