An example of an E-Commerce success and its causes

E-commerce is getting more widely used nowadays. There are many examples of E-Commerce success and Google is one of them. Google was launched in 1998 ago by Sergey Brin and Larry Page. The mission of Google is to organize the world’s information and make it universally accessible and useful. Google is one of the world’s largest search engines that many people choose to search for information needed. It is easy to use and it is free of charge.

Google has become so successful because of some reasons. Google focuses on user satisfaction. It provides services that are easy to use and benefits the users. Google’s AdWords and AdSense are two of the Google Advertising Programs. AdWords is for advertisers to advertise their business on Google. Thousands of advertisers use it to promote their products and services on the web with targeted advertising. AdWords enables an advertiser to reach new customers by having his ads appear when people search Google and its advertising network. It reaches people when they are looking for information about products and services offered online by the advertisers, and the advertisers will only pay when people click on their ads.

AdSense is for web publishers to enhance their websites. Web publishers can earn more revenue with minimal effort and no additional cost from their websites by using Google AdSense which delivers text and image ads that are precisely targeted to their sites and matches ads to their sites’ content. Web publishers earn money whenever visitors click on them. With the acquisition of YouTube by Google, selected video clips will be shown across the AdSense network, along with advertising that helps to earn revenue.

Google Toolbar adds a search box to the browser. It helps to search faster and smarter with instant suggestions when you type anything you want to search in the search box. You can add buttons for your favourite sites to the Toolbar, bookmark pages that frequently visit, and share web pages with friends through email, blog or SMS. Google Toolbar also helps to block pop-ups, translate pages into English instantly, and correct spelling mistakes in your webmail.

Google also provides mail service which is known as Gmail. It is free service from Google. Google Apps help business to communicate better with Google Mail and more. Google Apps gives everyone in a company a custom email address, tools for word processing, spreadsheets and presentations, a shared calendaring system and access to a flexible intranet system.

Other than these, Google provides many other services for the users such as Book Search, University Search, News Search, Image Search, and others. We can also search for journal articles using Google for the purpose of education.

Besides, users love the simplicity of Google and the results provided. The design of Google’s homepage is very simple to enable the pages to be loaded faster. Users can get the information they need easier and faster, and it saves time.

Google’s success also depends on its focus on a product designed for real users and a strong vision about information access. Moreover, Google took hiring of employees seriously. They hire the right people to work for them. Google also has flat organizational structure which contributes to its success. These features of Google are the reasons why it succeeds in E-Commerce and preferably be used widely over the world.