How E-commerce reduce cycle time, facilitate customer support and improve employee's empowerment?

Due to the advancement of technology in today’s 21 century, the traditional form of trading has been replaced by the growth of internet.

Most of the companies are using internet to carry out their business activities which is E-commerce. With the use of E-commerce, the manufacturers may be able to reduce time cycle. How to reduce time cycle? Basically the manufacturers sell their product directly to the buyer through the use of the internet, products are display in the webpage with the description and the price of the products, the buyer can easily click the website and see the products they desire to buy, they do not need a middleman to help them to distribute their products to the retailer and thus, the manufacturers can buy or sell their products directly, and avoiding the cost of middleman. Besides, the manufacturers can also reduce the cost of distribution costs for information.

Moreover, E-commerce can also help to facilitate customer support. Most company provides a 24 hour online customer service such as FAQ section to enable the customer to obtain any information about the company’s product and about the company’s information; the company will reply their enquiry through the internet. Besides, some company may also provide their telephone number to enable the customer to enquire for more details about the information. Through this online customer service, the customer does not need to go to the company and get the information they want, they just need to click on the web page and post the question to the company’s website and the company will reply their question. This service not only save the customer’s time but it also can help the company to retain its customer.

Other than that, E-commerce can also help to improve employees’ empowerment. Employee empowerment basically means that the non-managerial staff can make decision without the consulting of a boss. The customer can directly place an order through the internet, thus it does not need approval from higher manager. This enables the employee to improve their empowerment as they are the one who manage the ordering. Thus, this will increase the productivity of the employee because the employees involve in decision making.